Partnerships
Creative Class Collective couldn’t accomplish our mission without the commitment and support of our diverse partners. Their belief in our vision, generous contributions of time and resources, and willingness to help pave the way for our programming allow us to push the boundaries of what’s possible.
our Partners
“Let’s say you take a wall and you transform it with some paint and creativity. You are creating an identity for that location. When you do it across a whole city, you are adding to our cultural identity. That’s what we are doing – we’re helping to add value to our community. Imagine when we host our Olympic events in Long Beach, and imagine how folks are going to go through our community. It’s incredible. It would not be possible if we didn’t continue the tradition of Long Beach Walls. This is a great tradition. Adding a little bit of art, you transform and you placemake. And that’s really the legacy of Long Beach Walls. So it’s important to not only keep this festival but also to continue to support the arts as economic development.”
“I think Long Beach already has a really strong arts community and a community that is also urban and so Pow! Wow! combines those things. It allows artists that are world-renowned from across the world to come and do street art on walls in a way that’s safe, and it also shows a community that this is real art” “For a lot of young kids that like this type of art, it’s a way for them to relate and meet other artists that are doing this work.”
“Thank you everyone for a great day and congrats on a great event! Everybody I talked to commented on how impactful and inspired they felt after attending! Events like these are so important because often times we work at our own companies in our own little silos or maybe we work from home behind our desks, so we never get the opportunity to come and meet other like-minded people. I also like the fact that so many different industries represented here so you can meet people outside of your own personal industry as well.”
“I wanted to say thank you again for a lovely experience at Unexpected Connections. I really enjoyed meeting everyone and I’m looking forward to staying in touch. The whole conference, Unexpected Connections, was really beautiful to experience. It was a wonderful connection between business leaders, artists, economists, folks who wanted to get together from different fields to support the creative economy.”
“I hope my story reaches the little girls and boys who are always stuck in the middle, the ones who are out of place and the ones still learning to love themselves for who they are.
Thank you so much for recognizing my work! I am so deeply honored by this award.
Speak out, use your voice and build your voice. “Make Noise Today” is a platform that gives AAPI youth the opportunities to be heard by more people. Use your talents to let the world listen, to express yourself and to represent your community. Great job, and thank you for giving me such an opportunity to be able to use my voice and express myself, it means a lot to me and I’m sure it is the same for most of the participants.”
“LOVED participating in this event on the #creativeeconomy and how technology and innovation is transforming entertainment, media, culture, and the future of our economy.”
“Thank you all for this wonderful partnership. We are thrilled to work with such amazing industry partners. This is an incredible opportunity for our school and for our students to get real world experiences in the arts. I could see that the students were so incredibly proud of their work and were so excited to show it off to their friends and family. I can’t thank Creative Class enough for giving our students this amazing opportunity!!
We are looking forward to our future collaborations!”
“Unexpected Connections was an incredible event. I’m super inspired after today listening to all of the presentations, so it has been incredible day.”
“Make Noise Today gives AAPI youth a powerful platform to express what they can’t always say out loud—bridging culture, creativity, and mental health in a way that brings generations together and reminds young people they’re not alone.”
“Our programs focus on developing creativity through community engagement and making a needed impact on the lives of those working in creative industries. Creative Class Collective provides spaces that encourage collaboration, centered on the belief that connection is an engine of creation.”
Past Activations
Salud
Salud Juice teamed up with Long Beach Walls and Art Renzei to craft a custom festival drink, featuring limited-edition labels designed by festival artists, blending fresh flavors with vibrant creativity all week long.
Long Beach Creamery
Long Beach Creamery partnered with Long Beach Walls and Art Renzei to whip up a custom ice cream flavor inspired by the festival’s signature color of the year, turning every scoop into a delicious celebration of local art.
Sun Bum
Sun Bum joined forces with Long Beach Walls and Art Renzei to throw an unforgettable beach party, featuring a giant 20-foot Sunny Sun Bum gorilla sporting a custom Balloonski gold chain, a sea of Sun Bum umbrellas and towels up for grabs, and hidden “Finder Keepers” treasures scattered across the sand—treating attendees to exclusive Sun Bum and Long Beach Walls goodies at every turn.
Pelican
Pelican partnered with Long Beach Walls (Pow! Wow! Long Beach, back in 2019) to create one-of-a-kind, artist-painted coolers—each uniquely designed and captured in action, as artists not only transformed the coolers into vibrant works of art but also cleverly repurposed them as step stools while painting their festival murals.
Clif Bar
Clif Bar partnered with Long Beach Walls and Art Renzei to fuel artists and volunteers with daily sustenance throughout the 10-day festival, while also energizing the community by offering product sampling and tasty giveaways at public events like Movies on the Beach, the POW! WOW! Long Beach festival hub at MADE, artist talks, and more.
Sierra Nevada / Voo Doo Ranger
Sierra Nevada and Voo Doo Ranger teamed up with Long Beach Walls and Art Renzei to keep the creative energy flowing, serving up refreshing beverages to artists and volunteers at daily events and after-parties, while inviting the public to enjoy product sampling at vibrant gatherings like artist talks, the Artist VIP area, Thinkspace Art Exhibition, and more throughout the 10-day festival.
Olukai
The partnership between OluKai and POW! WOW! Long Beach brought together art and community in a vibrant collaboration. OluKai provided shoes for festival artists to custom design, transforming each pair into a unique work of art. To celebrate the collaboration, OluKai curated a special night event featuring a pop-up showcase of the artist-designed shoes, inviting the community to experience the creativity and spirit of both brands. This partnership highlighted the power of artistic expression and community engagement in Long Beach.
LB Memorial Care
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Topo Chico
Topo Chico partnered with Long Beach Walls to help keep the creative energy flowing. By providing refreshing waters and ready-to-drink coffees, Topo Chico ensured that artists, volunteers, and attendees stayed hydrated and energized throughout the festival. This thoughtful support helped fuel the vibrant atmosphere, making the event enjoyable for everyone involved.
Waiakea
Waiakea partnered with Long Beach Walls to support the festival community by providing premium waters for artists, volunteers, and attendees. Their generous contribution helped everyone stay hydrated and energized, ensuring a positive and enjoyable experience throughout the event.
Pedal Movement and Moonlight Mash
Pedal Movement and Moonlight Mash partnered with Long Beach Walls to create an engaging mural tour experience for the community. Together, they guided participants on a bike tour of both current mural installations and standout works from previous years along the bike path. The tour included insightful discussions about the artists, their backgrounds, and creative passions, and also offered opportunities for artists to speak directly to the group at each stop. This partnership brought art lovers and cyclists together, fostering a deeper connection between the public and the vibrant murals that define Long Beach Walls.
KCRW Summer Nights Concert
KCRW Summer Nights Concert teamed up with Long Beach Walls to curate the festival’s grand finale event. This vibrant, open-to-the-public concert brought the community together for an unforgettable night of music, art, and celebration, capping off the festival with the signature energy and creativity both partners are known for.
Montana
Montana Cans partnered with Long Beach Walls by supplying all the spray paint for artists to create their murals. This generous support empowered artists with high-quality materials, helping bring bold, inspiring artworks to life and adding vibrant color to the festival and the community.
Monster Energy
Monster Energy partnered with Long Beach Walls to support artists throughout the festival by providing tents, towels, and drinks. Their contribution ensured that artists stayed hydrated, shaded, and cool while painting under the summer sun, helping them stay comfortable and focused as they brought their creative visions to life.
